Bisan Sharif's profile

The Jitterbug Cafe' - Visual Brand Identity

Story
The Jitterbug Cafe' is a family-owned business born out of a love for coffee and community. Our founders, traveled the world in search of the best coffee beans and brewing techniques, and were inspired to create a welcoming and lively space where people could come together and enjoy a great cup of coffee.
Idea
The idea behind The Jitterbug Cafe is to create a lively and welcoming space where people can enjoy expertly crafted coffee blends, unique flavors, and friendly atmosphere while also promoting quality, sustainability, and community.
The icon of The Jitterbug Cafe logo was designed to capture the essence of the brand - lively, welcoming, and passionate about coffee. The logo combines three main elements - the jitterbug, the coffee bean, and the steam - to create a playful and engaging icon that reflects the brand's values.
The chosen color scheme for The Jitterbug Cafe includes four main colors. The primary color, #6C2727, is a deep red that evokes feelings of passion, energy, and warmth, which are all characteristics that align with the brand's personality. The secondary colors, #FFB1AD, #DFAB70, and #FFF4EC, are warm shades of pink, orange, and beige that complement the primary color and provide a sense of balance and harmony to the overall design. This color scheme was carefully chosen to reflect the brand's values, personality, and the emotions it wants to evoke in its customers.
The Jitterbug Cafe' - Visual Brand Identity
Published:

Owner

The Jitterbug Cafe' - Visual Brand Identity

Published: